Effective Marketing Strategies For Online Shops

Photo credit: Erik Lucatero

There was a time when shopping meant driving to the mall, fighting the crowds, and hoping you can find everything you need. Today, we can shop for anything we need from our phone or computer while wearing our sweat pants and an old Mickey Mouse tee shirt. Internet shopping is absolutely the preferred way to buy.

Technology has changed the way we shop. That means businesses must adjust the way they introduce and market their merchandise. In order to compete in today’s market business owners have to find effective online strategies.

Getting Started

You probably already have a website. You may have had it a long time, but never really utilized it. Now you are ready to crank it up. If that is the case, you need to stop right now and examine your selling platform.

Your website is the storefront. This is the face of your brand. Technology does not inch along, tweaking little problems as you find them. Technology is lightning fast. In the digital world, a few months of letting a website idle is no better than not having a website at all. If it turns out that your site is current and user-friendly and the software is up to date so it does not conflict with popular and current programs, then all you need to do it power it up. If it needs work, get it up to speed before you begin.

Make sure that your site is a positive experience for your customers. It must be fast. If your site drags, it gives people the time to change their minds and not complete their purchase. People must be able to get around easily, to contact someone from your company very quickly, and it needs easy payment options.

Use various social media platforms

Social media is powerful. But, you have to be on the right social media site to reach your target audience. For example, if you are trying to market B2B products, Linkedin is a great platform for you. Millennials look for visual content. Videos and interaction apps are right for this group. You would want to use Twitter and Instagram and Facebook (not as a primary). Older people, (pre-millennials) want rich content and all the information in black and white. While they will click to your site for more info, Facebook is a good marketing tool for this age group.

Photo credit: Mohamed_Hassan

Product reviews

People do not trust companies 100% on the World Wide Web. But, they will look to your product reviews. Public opinion means a lot to them. You have to give a little, to get a lot. Set up a promo program. Offer to send people a free sample of your product for signing up for your newsletter (future sales) and giving an honest review. This gives you immediate information, helps you add to your follower or customer base, and produces trackable sales. The cost of the samples are covered by the future business the reviews will bring,

Set up great savings opportunities on the web. Check out Vistaprint coupons by Deal News for an example of a successful marketing program.

Photo credit: Edho Pratama

SEO & Google

The most effective marking strategy online is making sure when a potential client does a search for a product or service that you sell, they are directed to your site. In order to get a coveted position on Google, you must have SEO (Search Engin Optimized) keywords in your content.

When Google hits on the words that tie together with what the searcher is looking for, it pulls up the sites that fit with the search. If that site is yours your name will be on the first page. However, do not try to over-stuff your content with keywords. Google sees that and the retribution is harsh. Google can bury you in the back of the pages that no one ever sees, or they can omit you.

Blogging, content writing, and linking

The most cost-effective marketing tool for your internet store is content. Product influencers are money in the bank. Search for blog sites that tie to your business. Offer to send the blogger a sample for a review. For example, let’s say you sell face cream. A blogger that specializes in skin care or beauty is an influencer. There are many bloggers with hundreds of thousands of followers. If you can get the owner of the site to sample and review your product in exchange for a blog post, you have an instant media blast.

Photo credit: Raw Pixel

Get active in the community

We know you want online marketing, and it will turn into that. Volunteer to work with a charity you care about. Get pictures and quotes from people you are helping. Put this on your website. People will believe you are a company that cares about other people. This means they may choose you over someone else just because you touched their heart.

These tips will help you get your marketing started up. You will expand as you need to. Always be open to new ways to get your message out. Consistency is the key. So, get started today and you will find your way on the internet.