How to Promote Your Wedding Planning Business
Wedding planners are more necessary nowadays than ever before. The average cost of a wedding is only rising, and the number for a wedding today now sits around an average of $33,931. Wedding planners have a lot of room to make an impact in their industry, but they also face a lot of competition.
How do you successfully promote your wedding planning business in this digital age? With more and more wedding planners trying to make a name for themselves each year, you need to know the right strategy. Here are some ways to promote your wedding planning business.
1. Niche Your Services
Like just about any industry today, you need to find a way to distinguish yourself. You’re not just a wedding planner. You need a Uniques Selling Proposition (USP) which makes you different from the tens of hundreds of other wedding planners in your city.
What do you specialize in? What type of clients are you trying to serve? You can be just about anything you imagine, from a general budget wedding planner to an eco-friendly luxury wedding planner.
2. Make Connections
The wedding industry might seem overwhelmingly large, but it’s smaller than you think. Connections and networking will get you everywhere. Be active in your local industry, attend wedding events, and connect with other vendors.
For instance, if you want to work with a local dress retailer that specializes in locally made gowns, get out and network with that business owner. Networking with other professionals who specialize in bridesmaid dresses & wedding dresses | Azazie is the right way to find warm leads.
3. Understand Your Customers
Other than referrals, how do you find leads? You need to understand your customers to understand just how they search for a wedding planner. Think about who’s most likely to do when they’re in those early planning stages. Where are they spending their time online?
With more than a quarter of couples hiring a professional wedding planner, they have to find these professionals somewhere. Most couples are looking at Pinterest, Instagram, and other social media sites for inspiration. Position yourself on these platforms to get noticed.
4. Leverage Content Marketing
Do you have a blog or social media account for your business? If not, you’re missing out on an opportunity to establish yourself as an expert in your industry. Couples want to hire people they can trust, and with a blog or social media content, you can prove you know your stuff.
By answering some of the most common wedding questions, offering advice, and sharing your general know-how, you can attract the right clients. This essentially creates a system where your prospects are reaching out to you instead of the other way around.
5. Focus on SEO
SEO or Search Engine Optimization isn’t just for big-name businesses. What are brides and grooms searching online? Most likely they’re searching things like “Best Wedding Planners in X City.” Your name could be amongst these top results if you carefully focus on SEO when developing your own wedding planner website. From there, the leads come to you.
Landing Your First Wedding Clients
The wedding industry is massive, but that doesn’t mean it has to be intimidating. If you’re trying to take advantage of this market, make sure you’re taking the right steps to promote your business. The hardest part of being a wedding planner is landing those first few clients.
Once you have an arsenal of experience under your belt, everything else will fall into place. Your clients are out there searching online, now it’s time for you to find them.